Having an online presence has become a standard in the business world today. Businesses that do not have a website are in the minority and businesses that do not take advantage of online marketing are missing out. For new and growing small businesses in particular, establishing an online presence and an online marketing plan is an important if not crucial factor in their success or failure.
For small businesses that are serious about establishing an online presence, the website should be optimized for the keywords or keyword phrases relevant to the products or service from the ground up. A common mistake that small businesses make is to design and publish a website without doing any keyword research. Keywords are what the search engines zero in on to find and categorize websites. The search engines---especially Google---especially pay attention to relevant content. In other words, the search engines pay close attention to the text, including the domain name of websites. The online marketing industry is so competitive, that it behooves you to play every card you can when it comes to optimizing your website. With that in mind, the best practice is to do keyword research prior to purchasing a domain name. There are a number of free keyword research tools available, including Google's Adwords Keywords Tool.
With these tools, you can see what keywords or keyword phrases relevant to your product or service are the most popular on the search engines. Once you have established a number of the best keywords and phrases, you can then determine what domain names are available that most closely match. Also, you can use those keywords throughout your site for further optimization. Many online marketers also make use of keywords in a blog that is designed to drive traffic to the primary website.
Taking site optimization a step further, the images on your website can be "tagged" with relevant keywords. This is just another way to attract the attention of the search engines for your particular keywords or phrases.
Again, the moral of the story is website optimization from the ground up through careful keyword research and planning. It is much easier to design the site around the keywords and phrases rather than to overhaul an existing site that was built without your keywords in mind.
Sponsored by Personal Financial Guide and Affordable Homes Oklahoma
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